Brand Manager - Sodalis Iberia

The Job

a) Description

An exciting opportunity to join a fast-growing FMCG company with strong operations across Iberia.
The Brand Manager will be responsible for developing and executing brand strategies and annual plans, with a focus on innovation, communication, and the 5Ps. The portfolio includes a mix of local, Iberian, and international brands, offering a dynamic and growth-oriented environment.

The position is based in Madrid, with regular travel to Portugal (around 4 days per month) and occasional trips to Italy or other locations.

Key requirements:

• 4–5 years of experience in Brand Management within the FMCG sector, ideally in Home or Personal Care (DPH)
• Proven experience in innovation, project, and product management
• Strong autonomy, analytical mindset, and results orientation
• Fluent in English

b) Position in the Company

Reports directly to the Iberian Marketing Director, based in Lisbon.

c) Responsibilities

• Lead the brand and category strategy, roadmap, and plans
• Manage end-to-end product launches — from analysis and positioning to go-to-market execution, pricing, and promotional strategy
• Identify market gaps, business opportunities, and financial levers at both brand and category levels
• Define and oversee promotion, advertising, in-store activation, and PR strategies
• Lead the promotional plan and ensure flawless execution
• Support Consumer Affairs and coordinate digital & social media strategies
• Monitor market and competitive trends, translating insights into actionable plans
• Prioritize effectively and coordinate cross-functional teams
• Collaborate closely with internal departments (Sales, Finance, Supply Chain, etc.)

The Candidate

a) Profile

• Degree in Marketing, Management, or related field
• Minimum 4–5 years of experience in FMCG Brand Management, with at least 2 years in DPH
• Fluent in English; knowledge of French or Italian is a plus

b) Hard Skills

• Strong FMCG brand management expertise, ideally in Personal Care/Beauty
• Solid experience in product development and innovation
• Strong commercial and financial understanding (including P&L ownership)
• Excellent command of 5Ps management
• Experience in advertising strategy and media planning
• Understanding of CS&L flows and operational processes
• Skilled negotiator with experience managing suppliers and agencies
• Proficient in Microsoft Office (Excel, PowerPoint) and Nielsen/IRI software